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    服装概况 服装的基本特性The nature of fashion

    2877 2 0 2007-10-23 15:40:44

    服装的基本特性

        服装的内在因素往往相互对立。服装既一门艺术,又是一门科学,,它非常个忭化,但同时又不可思议的人众化。服装的这些对立因素相互吸引以促使各白欲发张扬,由此更加激发了公众购买服装的欲望。
        服装是一门艺术,是因为服装的设讣、制作需要很高的创造力。在其他人多数行业里,统  ‘规范是其依据的标准。而在服装业,革新和创造才是发展木行业的牛命力。服装也是一门科学。现代服装业在工业革命小诞生,并在技术时代里成熟。没有机器设备,服装不可能形成人规模工业化牛产。技术促进了服装牛产方式的进步,从服装的设讣到销售几乎各个环节或多或少地要依赖于技术。
        服装总是带有强烈的个忭色彩,并愈加趋向个忭化追求。服装设讣以往‘直总是设讣师个人设讣思想的体现。然而当今,如果不结合消费者的需求,便无从谈及服装的个忭因素。像伞维斯那样为客户量身定制牛仔裤,即面向消费者个体需求的设讣牛产理念,已经植根于服装工业,很可能还会改写整个服装的运作模式。以往服装设讣师们总是局限在白己的天地里  “闭门造车”,现在他们开始从其他领域汲取灵感。街头富有变革精神的青少年、  ‘场新上映  的戏剧、具有独特魅力的某位名人……我们周围所有的  ‘切,都可能成为新的设讣构思的源 泉。个忭化只是服装工业的  ‘个层面,服装业仍属于  ‘个高度人众化的行业。服装必须迎合  人众消费市场,满足期望值日益提高的人众消费群。奸在借助现代人众传媒,可以迅速广泛 地传播新的观念和流行趋势,并在很短时间内让人们都能接受。当我们提到服装业是人众化  行业的时候,也指那些影响服装业的外部因素。经济的转移、社会心理的影响、消费人U的消 长,这些变化都会影响到时尚的变化,从而影响到服装业。
        正是这些对立因素的综合作用才使得服装业保持着千变万化、异彩缤纷的活力。
        服装的基本特性:服装既是  ‘门艺术,义是  ‘门科学,它非常个性化,们同时义不可思议的人众化。(1)T台展示的服装
    (2)服装设计与制作。

    The nature of fashion

    The fashion business is often paradoxical in its elements. It is both an art and a scienceand at the same time both personal and incredibly public. It is a business where oppo-sites attract and, in turn, excite these opposites to reach out and engage the buyingpublic.
    Fashion can be viewed as an art because so much creativity is required to make itsproducts. Unlike most other businesses where conformity is the norm, fashion nurtures innovation and creativity in those who work in the industry. Fashion has always beenconsidered a science as well. Modern fashion manufacturing was born during the in- dustrial revolution and has matured in the age of technology. Without machines, clothingcould never be mass-produced. Technology has revolutionized the way fashion is made. Almost all stages of clothing production from design to delivery rely to some ex-tent on technology.
    Fashion, always a highly personal business, is in the process of becoming even moreso. Clothing design has always been about one person's    the designer's    ideas.
    Today, though, one cannot examine the personal element in fashion without also talkingabout the ustomer. Mass customization, like Levi's made-to-order jeans, has taken root in the fashion industry, and may well transform the business. Where the makers of fashion once got their ideas entirely from their own world of style, they now borrow freely from the external world. New fashion ideas now come from the world around us: the streets, innovative teenagers, a new play, a celebrity with his or her unique look. But
    however personal fashion is on one level, the making of clothes is still very much a public business. In general, the fashion business must cater to a mass market, and these days, even to one with rapidly rising expectations. Thanks to modern communications,
    new ideas and trends now sweep across the country and the world and are adopted in a matter of days. When we speak of fashion as a public business, we are also referring to the external forces that affect the business. Shifts in the economy, sociological influ-ences, and demographic change all contribute to change in fashion and therefore affect the fashion business.
    All these contradictory elements work to keep the fashion business dynamic and ever-changing.
    The Nature of Fashion' Fashion is both an art and a science and at the same time both personal and credibly public. ( 1 )Fashion on runway; (2)Design and construction of fashion.