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    服装专业知识——服装流行的周期

    3805 0 0 2007-10-25 20:47:10

    服装流行周期——流行周期的阶段

        流行十命周期的基本形态可以用钟形曲线来描绘。某种时尚从出现至到达顶峰的时间,从顶峰到完全消退的时间,以及整个十命周期的时间长度都不一样所有时尚的变化都具有周期性。服装流行周期这‘概念是指‘种款式在公众接受方面从㈩现到人范围流行再到衰退的过程。“周期”暗示循环的意思。服装流行周期可以用钟形曲线水表示。
        有些专家把流行周期比作波浪,先是逐渐升起,然后达到顶点,最后慢慢消退。像波浪的运动  一样,时尚的运动总是向前,不会向后。如同波澜不定的浪花,流行周期的波动也不是彼此之间有  ‘个固定的可度量的顺序。有的很短的时间就达到了高峰,而有的则时间很长。从上升到衰退整个波动周期的时间也或长或短。还是像波浪‘样,不同流行周期之间是相丌‘交叠的。
        流行周期并不是偶然的,它们并非仅仅是“发生了”。在时尚的演变过程小有几个易于识别的阶段。这几个阶段可以用图表来描绘,在短期内也可以精确预测。能够识别和预测时尚流行的不同阶段对服装购买和销售两力‘面都是非常重要的。
        每个流行周期都要经过六个阶段:导入,上升,接受,人众接受,下降和消亡。

    The fashion cycle——Stages of the fashion cycle

    All fashions move in cycles. The term fashion cycle refers to the rise, wide popularity,and then decline in acceptance of a style. The word "cycle" suggests a circle. How-ever, the fashion cycle is represented by a bell-shaped curve. Some authorities com-pare the fashion cycle to a wave, which shows first a slow swell, then a crest, and finally a swift fall. Like the movement of a wave, the movement of a fashion is always forward,never backward. Like waves, fashion cycles do not follow each other in regular, mea-sured order. Some take a short time to crest; others, a long time. The length of the The basic life cycle of fashion can be represented by a bell-shaped curve. Variations can occur in the height to which a fashion rises at its peak and the length of time it takes to get to that point and then to decline in popularity cycle from swell to fall may be long or short. And, again like waves, fashion cycles
    overlap.
    Fashion cycles are not haphazard; they don't "just happen" There are definite stages in a style's development that are easily recognized. These stages can be charted and traced, and in the short run, accurately predicted. Being able to recognize and predict the different stages is vital to success in both the buying and the selling of fashion. Every fashion cycle passes through six stages' introduction, rise,  acceleration, mass acceptance, decline and obsolescence.