服装业的基本构成
服装业包括 一些围绕服装消费者需求而密切合作的分支行业。服装业有四人分支行业——初级原构料科层面、小级设计生产层面、零售层面及辅助层面,它们之间虽相对独立,但又需要相互协作才能生产出满足服装消费者需求的服装产品。也正是由于各分支层面之间存在着这种独特的关系,才使得服装业成为一个特别令人兴奋的行业。
服装初级原构材料层面包括纺织构材的种植商和生产商,如纤维、织物、毛皮的供应商。第二层面包括将原构材料加工成服装成品的服装制造商和承包商,如各类男装、女装及童装生产厂家。零售层面是服装产品的最终流通环节,各类销售商从二级制造商那里进货,然后直接销售给服装消费者。辅助层面是唯一与其他各环节同寸发生关系的层面,包括所有广告媒体如印刷媒体、视听媒体以及服装顾问公司和研发人员。
Scope of the fashion business
The fashion business is composed of numerous industries all working to keep con-sumers of fashion satisfied. The four different levels of the fashion business known as the primary level, the secondary level, the retail level, and the auxiliary level are composed of separate entities, but they also work interdependently to provide the market with the fashion merchandise that will satisfy consumers. Because of this unique relationship among the different industries, the fashion business is unusually exciting.
The primary level is composed of the growers and producers of the raw materials of fashion the fiber, fabric, leather, and fur producers. The secondary level is com- posed of industries manufacturers and contractors that produce the finished fashion goods from the materials produced on the primary level. On the secondary level are the manufacturers of women's, men's, and children's apparel. The retail level is the
ultimate distribution level. On this level are the different types of retailers who buy their goods from the secondary level and then supply them directly to the consumer. The auxiliary level is the only level that functions with all the other levels simultaneously. On this level are all the advertising media print, audio, visual and fashion consul- tants and researchers.