流行趋势

    流行趋势是指总体的一种方向或变化。例如，经常可以在时装杂志中读到这样的话，“下一季的流行趋势是裙子将变长”。意思是，有些设讣师包括顶尖设讣师，日前正展示着长裙作品，零售商们进货的时候在购买长裙，赶时髦的顾客们在穿着长裙。趋势和狂热有时很难判别，即使专家也会挠头。20世纪90年代末“艾维塔风格”曾风行一时，但云烟过眼，很快消失，因为它只是 一时的狂热，而非一种流行的趋势。那些对市场走向把握不准的牛产商和零售商人受其苦，积压了很多卖不㈩去的商品。我们来看看“时尚前沿”这个形容词，那就史复杂了，它可以指非常时尚的，也可以指狂热时髦的。

Trend

A trend is a general direction or movement. For example, you will of- ten read in fashion magazines "there is a trend toward longer skirts",  it eans that several designers,  in- cluding  some  leading  ones,  are showing longer skirts, leading retail- ers  are  buying them,  and  fash- ion-forward customers are wearing them. It is often difficult to tell a trend from a fad;  even the experts get caught. The brief life of the  "Evita look" of the late 1990's revealed it to be a fad rather than a trend , to the sorrow of manufacturers and retailers stuck with unsaleable goods.  The picture is further complicated by the adjective "trendy", which can mean either very fashionable, or faddish.